Internal public relations action plan at Burt’s Bees Inc Essay Example for Free

Internal public relations action plan at Burt’s Bees Inc Essay The objective of the Burt’s Bees Inc is quite simple â€Å"Practicing what we preach. † Concerning the philosophy, I recall what Koran, Moslem’ Holy Qur’an, says about the countless benefits of honey, which is also created by bees. Since the company aims at manufacturing products from natural ingredients, the company decides to put the idea of earth-friendly on the company’s packaging. Natural also underlies the company business philosophy, saying that sustainable business practices are keys to successful business since it promotes best practices. The company says that this philosophy is reflected in its ingredients and packaging designs that carefully take pay attention to environmental preservation including all living things on the planet Earth. In terms of industry leadership Burt’s Bees is still a small player in personal product sector. In 2003, the company generated revenue $50 million. Although this number was considerably huge for the 20-year old company, I see that the revenue achievement of Burt’s Bees was not noteworthy if we compare it to the company’s three main competitors; they are Nature’s Sunshine Products Inc, Procter Gamble, and Wyeth. Unlike communication to customers or other external entities, internal public relations do not use television as communication media. This is because television target wide level of audience except in the company there is restricted internal television station that only broadcast within the company’s facilities. This condition suggests that in developing internal public relation action plan, a company needs to assess what communication media is appropriate to communicate an event or a program and at what time the company should deliver the information. Therefore, a company will provide careful plan so that their message in internal magazine/newspaper, web site, and internal television will convey similar message. Table 1 Internal Communication Action Plan at Burt’s Bees Inc in 2007 Issues Action Accountability Delivery Date Measurement Comm. Medium 1. Distribute Information Regarding New Products/Offerings Compile documents regarding new program/products and distribute them to all employees Vice President of Marketing Once every one week and every time new programs are commercialized ? The number of employees response (read the distributed message) reaches minimum of 100% of total employees ? Vast Participants/Audiences Feedbacks ? E-mail ? Corporate Website ? Internal Magazine 2. Employees are unsure the benefits of beeswax and other natural ingredients 1. Invite health scientists regarding the benefits of natural products for our health 2. conduct product demo showing the benefits of natural products 1. Vice President of Marketing 2. Vice President of Research and Development December 2006 and June 2007 Participants understand the benefits of natural ingredients for health care industry and become marketing spokespeople to customers (family, neighbours etc) ? Employee Gathering ? Seminars ? E-mail ? Corporate Website †¢ Internal Magazine 3. Corporate e-mail is full of viruses attack Create regulation regarding the use of Internet for business purpose only Vice President of Information Technology Every employee logs into corporate network ? The number of viruses attack decreased ? Network resources are used efficiently ? E-mail ? Corporate Website? Internal Magazine 4. Employees do not known Burt’s Bees strategic position Informing the comparison with competitors of Burt’s Bees Vice President of Marketing Every Quarter ? Compare products from competitors (Nature’s Sunshine Products Inc, Procter Gamble, and Wyeth) ? E-mail ? Corporate Website ? Internal Magazine 5. Salespeople do not know the approach to customers Setting sales session that teach the strategy to market Burt’s Bees products Vice President of Sales Every Month ? Salespeople understand the strategy to approach customer in selling natural-ingredient products ? Training session (role play) The action plan shows that Burt’s Bees may employ different type of communication media and events in order to inform internal entities (employees) regarding current products, program, and offerings. The brief explanation of each communication medium highlighting the benefits and its audiences is as following: ? Web Si te The key points when conducting promotion via online media is that the message should clearly describe and inform about what Burt’s Bees is offering and had better to provide some links to close the deal (e-commerce ready) for employees who want to but products at a special prize. In Burt’s Bees web site (http://www. burtsbees. com) there should not be overwhelming applications such as Flash Media or pop up. Since not all employees are equipped with have high-speed computers that can access the flash media quickly. In my experience, opening a web site that are equipped with flash media like www. habitat. net can provide guests with dullness since it takes much time to see the animation appear in my screen. ? Print Media. It includes internal magazine/newspaper, poster, and brochures. Since Burt’s Bees are associated with natural ingredients that are safe for human beings, therefore, in the communication message, the company must clearly convey message that employees understand the benefits of natural ingredients like beeswax compared to chemical products. ? Seminars or discussion. In this communication media, Burt’s Bees invite health physicians, celebrities that use natural ingredients products so that employees are confident to communicate the benefits of Burt’s Bees natural products to their families, neighbours, and friends, to name a few. Bibliography Burt’s Bees Inc. (2005). Company Profile. Retrieved November 6, 2006 at: http://biz. yahoo. com/ic/104/104522. html Douglas, Susan P. and Craig, C. Samuel. (1995). Global Marketing Strategy. McGraw Hill, New York. INTERNAL COMMUNICATION ACTION PLAN. Retrieved November 5, 2006 from www. campus. manchester. ac. uk/medialibrary/internal-comms/comms-audit-action-plan. pdf RD Marketing. (2006). Creating an Integrated Marketing Communications Plan. Retrieved November 5, 2006 from http://www. rd-marketing. com/communications-plans. htm.

Are Political Parties In Decline? :: essays research papers

Are Political Parties in Decline? Are Political Parties in Decline? No: Ronald Landes In Defence of Canadian Political Parties Strong point- Ronald Landed mentions that the several functions of a political party focus on the responsibilities of it. His strongest point too lies within the responsibilities of political governing. Walt Bagehot explains that a political party's chief role is to join the government's executive portion to that of the legislative portion. In short, Bagelot believes that parties force the government to run smoother, and encourage them to solve more problems. Weak point- Landes' weakest point is in regards to the function of party financing. More spefically the electroal functions of the parties financing. He feels that because a party can raise money year in and year out (in fact the money is flowing more than ever), that the organization is successful. A simple explantion exists explaining why more money is coming into the political parties. First of all government legislation has changed regarding the amounts of donations which can be made, i.e. parties can now take more, and larger donations. Secondly, politicians are more bussiness oriented and influenced by large corporations and recieve large donations for corporate involvements. Parties are not more influencial due to more money, nor are they better organized. Yes: John Meisel Decline of Party in Canada Strong point- John Meisel states that the primary factor leading to the dircet declination of political parties in Canada is the rise of the bureaucratic state. Modern Politics have eclipsed the past when political parties did not need to gain specific knowledge as the focused on a few key points rather than large amounts of responsibility. Today too many complex issues are dumped upon our elected representatives, and they have no hope in being able to deal with all the issues or give the proper amount of time and care. The development of appointed civil severents has greatly aided in the solution of this problem, but unfortunatley the elected representitives have lost control over the matters. Meisel stated that politicians now can only sit back and observe the results of the civil servants and accept these results. The officials now can no longer act for the good of the people but rather must obey the control of the civil servants. Weak point- Are Political Parties In Decline? :: essays research papers Are Political Parties in Decline? Are Political Parties in Decline? No: Ronald Landes In Defence of Canadian Political Parties Strong point- Ronald Landed mentions that the several functions of a political party focus on the responsibilities of it. His strongest point too lies within the responsibilities of political governing. Walt Bagehot explains that a political party's chief role is to join the government's executive portion to that of the legislative portion. In short, Bagelot believes that parties force the government to run smoother, and encourage them to solve more problems. Weak point- Landes' weakest point is in regards to the function of party financing. More spefically the electroal functions of the parties financing. He feels that because a party can raise money year in and year out (in fact the money is flowing more than ever), that the organization is successful. A simple explantion exists explaining why more money is coming into the political parties. First of all government legislation has changed regarding the amounts of donations which can be made, i.e. parties can now take more, and larger donations. Secondly, politicians are more bussiness oriented and influenced by large corporations and recieve large donations for corporate involvements. Parties are not more influencial due to more money, nor are they better organized. Yes: John Meisel Decline of Party in Canada Strong point- John Meisel states that the primary factor leading to the dircet declination of political parties in Canada is the rise of the bureaucratic state. Modern Politics have eclipsed the past when political parties did not need to gain specific knowledge as the focused on a few key points rather than large amounts of responsibility. Today too many complex issues are dumped upon our elected representatives, and they have no hope in being able to deal with all the issues or give the proper amount of time and care. The development of appointed civil severents has greatly aided in the solution of this problem, but unfortunatley the elected representitives have lost control over the matters. Meisel stated that politicians now can only sit back and observe the results of the civil servants and accept these results. The officials now can no longer act for the good of the people but rather must obey the control of the civil servants. Weak point-

The Nonlinear Structure of the Sorrow of War

Bao Ninh is a Vietnamese war veteran and the author of what is said to be â€Å"one of the most moving war novels of all time† (Gareth Smith), The Sorrow of War. In the epic tale, Bao tells the story of Kien in a nonlinear narrative, weaving in and out of stories of young love and war, each failing to complete its own objectives: to come home and live in peace with those they love. It compares the ‘sorrow of war' to the sorrow of love, both nostalgic as Kien looks back on what has been lost, and the heartbreak created.Bao compares the two sorrows by intertwining flashbacks and events occurring in the present. Bao writes very straight-forwardly when speaking of war, but leaves much to be explained when describing the seemingly complicated relationship of Kien and Phuong. The nonlinear structure, non-chronological sequence of events, and Bao's saving of key information until the very end of the novel, distorts the view of their relationship so that it appears to be a more hostile than loving. This technique creates character depth in Kien, describing why he becomes the man he does: sad and full of regret.In the novel Kien's best friend from the war, Oanh, is killed by a beautiful woman on the front lines. It is mentioned multiple times in the novel that Phuong had wanted to participate in fighting in the war, as she made clear the night before Kien left for war, stating â€Å"I'll see you to the gate of the battlefront, just to see what it's like† (136). This event is a major turning point in the tone that Kien and Phuong's relationship is discussed. This event is a reminder of the loss he suffered by leaving her as well as reminding Kien of all the things he loved about her, including her beauty and strength.Before the death of Oanh, Kien appears to be more focused on the negative aspects in their relationship, such as their breakup, the struggles he faces as she tries to move on with her life, and his losing battle with Post Traumatic Stress Disorder. Kien's post-war difficulties, particularly with Phuong, can be best described by the character himself as he ponders the difficulties he's faced in his life since the end of the war, â€Å"†¦Though now he often drowned himself in alcohol, though hundreds of times he pleaded with his inner self to calm down, he was constantly torn with pain recalling the post war times he had with Phuong.His life, after ten destructive years of war, had been punctured by the sharp thorns of love† (84). The idea that Phuong is the main reason Kien is so depressed after the war is introduced early on and is mentioned many times in the beginning of the novel. Generally, in the beginning of a book with a traditional structure, characters are still being introduced and are receiving information that is vital to the rest of the story. In the beginning of The Sorrow of War, Kien often reflects on ‘the love he knew had been within him seemed to have drained away' (31).The audienc e is generally in the traditional mindset. This gives the audience the false impression that Phuong was never as in love with him as he was with her, or at all, since she can move on with her life and watch him struggle to move on with his. This distorts the view of the relationship because Phuong is being mistaken for a cruel person, begging the question of how this could possibly be one of the greatest loves of all time. The idea that the person you love most does not love you back creates a deep empathy toward Kien, and gives him depth as a character because his levels of depression are justified.Kien often dwells on Phuong's unrequited love for him and his failed attempts to forget her, stating ‘he had tried desperately to forget Phuong, but she was unforgettable. He longed for her still† (71). Despite this, Kien's belief that â€Å"nothing lasts forever, including love and sorrow† (71) gives him faith that one day the pain will go away if he continues on his damaging path. This hope for the better despite the destructive path he has placed himself ironically shows his strength.The focus shifts from Kien's depression and his awful post-war relationship with Phuong to a discussion of their pure love before the war after Oanh's death. Before the war, Kien and Phuong were inseparable. The intensity of their relationship is best described through the narrator's mention of â€Å"neither of them had other close friends. Others seemed unable to penetrate their cocoon of friendship† (131). Phuong often refers to herself as Kien's wife, as Kien and the rest of Hanoi expects her to be. This part of the novel chronicles their shift from best friends to lovers, although their ove was never consummated.Kien would never accept Phuong's advances to make love to him. This is what makes their love so true and desirable, because it is innocent and pure. His denial of her, however, also distorts the view of the relationship because it now appears th at he does not want her or is not as attracted to her as she is to him, a feeling Phuong will later direct toward Kien. The love they share appears to be on some scale that is never even. With all this, Phuong is still viewed as the unkind woman she was previously regarded as.Her kindness is almost viewed as her having an ulterior motive because of the way she was described earlier in the novel. Before Kien leaves for war, Phuong tells him that â€Å"from now on I'll be a lover and wife to you; I'll never be angry at you, and remember, I'm not taking leave of my senses. Not yet†¦Ã¢â‚¬  (136). By Phuong says that she isn't taking leave of her senses, she is solidifying that she's thought what she said through and that she is making a promise to Kien rather than a statement. If Phuong had promised Kien that she would love him forever, it raises the question of why she left him later on in life.It also appears Phuong has contradicted herself. She promised she would never be angr y at him and later allows him to suffer without her. These questions are frequent because of the knowledge collected at the beginning of the novel. This promise is very misleading and is a large contributor as to why Kien feels the heartbreak he does later in life when Phuong is anything but a wife to him. It begs the question of how a love so pure and strong could disappear. It is almost as if key elements or events are being kept secret. And they are.After the explosion, rape, and murders at the Hanoi train station, Kien and Phuong continue their journey into the frontlines but not before they stop at a school house to rest. After harassment from a group of soldiers, including accusations that Phuong had cheated on Kien, Kien leaves her at the school without any notice. Later, he receives a letter from the men in the schoolhouse apologizing: â€Å"We had made a big mistake in kidding you about what she did†¦Contrary to what we told you, your girlfriend was not like that at a ll†¦She was very much in love with you† (226).This information is key to the story because it proves that Phuong was truly committed and in love with him after all, and he left her. Had the narrative been in chronological order, one would have sympathized much more with Phuong and would not have thought so harshly of her and the reasons she left and got over him would have been much more justified. The narrative instead gave a deep analysis as to why Kien is so depressed and how deep their love for each other was and continued to be.Upon, reading this letter it â€Å"warmed Kien's heart, consoling and cheering him, he began to hope for something like a miracle†¦He might have something wonderful to return to after all† (226), which was sadly not the case. The nonlinear structure of the story and non-chronological order of events not only distorts the relationship and creates character depth, but masterfully describes the sorrow of war, and the even deeper, sorr ow of love. By describing war's destruction on, not only countries, but on our most intimate relationships. Ninh presents the idea that after war, it is not possible to have love, which is the sorrow of both love and war.

Millerite Movement in the Second Great Awakening of...

The Millerite Movement happened in the context of this nation’s Second Great Awakening: a religious revival that carried the country into reform movements. The Second Great Awakening had its start in Connecticut in the 1790s and grew to its height in the 1830s to 1840s.[1] During this time in the United States history, churches experienced a more complete freedom from governmental control which opened the doors of opportunity to a great spiritual awakening in the American people.[2] This awakening focused on areas of both religious and social issues of that era which were important to the religious movements and the nation as a whole. The Second Great Awakening was driven by these issues which included an increase in the evils†¦show more content†¦The Millerite Movement is best known for its prediction of Christ’s coming to be 1843 and later revised to October 22, 1844. The very core of this movement was the anticipation for the soon coming of Christ. The y were not the only group to look forward to this event but it became of paramount interest to the Millerites, as they had a set date for Christ’s second return.[8] As the Second Great Awakening grew more mindful of Christ’s second coming, so did the Millerite Movement. The story of William Miller is one which climaxes in his desire to share about Christ’s immediate return and the Great Disappointment. The result is the Adventist church we have today. The Seventh-day Adventist Church today still reflects the roots it had in the Second Great Awakening. The founding principles that the Millerites discovered as they broke away from the mainstream Christianity of their time, are still a part of what we believe today. The Adventist faith holds that anyone who comes to Christ is a new creation and can find salvation.[9] There is no predestination and once saved does not assure that we are always saved. But no matter what, anyone can come to God for His gift of s alvation.[10] Just like the second coming of Christ was an important part of the Second Great Awakening and a key foundation of the Millerite Movement, Adventists have in their name the hope of HisShow MoreRelated Growth of Mormon Church Essay1710 Words   |  7 Pages On, April 6, 1830, a then 24-year-old young man named Joseph Smith Jr. gathered in a small room along with six other people to organize a Church that would change American history. Since the age of 14, Joseph Smith had always been a source of contentment and ridicule by people of all social classes and religions. Ten years earlier, in the spring of 1820, this young boy declared that he had seen a vision, that he had been visited by both God, and His Son, Jesus Christ. This vision is a cornerstone